The Nick Moss Band

Website Marketing, Email Marketing, Posters, and Media Graphics

The Multiple Marketing Challenges

Fortunately, the Nick Moss Band’s website had a few high-quality photos I snagged for marketing. Additionally, I scoured the internet for high-resolution graphics, quotes, videos, and anything else I could use to help promote the FIRST show after a 2-year, COVID hiatus.

In addition to building out all the collateral materials for our first show, I was further tasked with finding passwords, logins, fixing a Google Profile snafu, updating email accounts, while sifting through multiple versions of the cat logo, and building out a completely new website from scratch with very little (usable) content available from the previous Blues Society website.

It was a massive, time-consuming undertaking! I didn’t know what I had gotten myself into, particularly in that about half the board members were stuck on how they promoted shows years ago, dismissing the necessity of the website, in some cases.

Happily, our first show was a big success.