About Sue
Hello
World!
Thank you for your interest in my services.
I live in the beautiful beach town of Morro Bay, within San Luis Obispo County. I work remotely for small and medium-sized companies across the USA.
If you visit this website often, you may notice I refresh it frequently.
In short, I have worked in the field of communication arts
(aka corporate graphic design)
throughout my entire career.
A Very Chatty, Conversational Version of Sue Wallis Williams’ Long and Winding Graphic Design Road
Starting with an internship at W. Roberts Design about a million years ago, when the concept of having a career in “communication arts” was my dream, these extremely discerning, transplanted New York designers “generously” took me under their wing, right out of Southern Illinois University’s Department of Design.
(Fun fact: When I was an underclassman at SIU, Buckminster Fuller was famously affiliated with our design department when our classrooms were connected domes.)
I was in my senior year at SIU when I first learned of an opportunity to move to California and get paid to work at an exceptional design studio.
It was supposed to be a temporary gig, but I had just driven across the country in a friend’s ‘65 Mustang from Chicago to Hermosa Beach, having the time of my life zigzagging across the country. There was no way I was going back. Fortunately for me, I was ultimately hired at this excellent design studio and stayed with them for a few years.
I’ve had the very good fortune to work for some of the most highly-regarded, talented, creative, and accomplished professionals that most any graphic designer would love to have had that level of on-the-job training.
As a result, my design and marketing skills have been honed by working with the best Los Angeles-based international advertising agencies and quality marketing firms.
In the very early stages of my career, I freelanced at many top agencies, including J. Walter Thompson, Ayer, Jorgenson & McDonald, and plenty of others. I also had full-time employment at multinational corporations like Computer Sciences Corporation and TRW’s International Marketing, as well as working contractually with a few educational publishing companies, real estate agencies, and design boutiques.
One of my favorite freelance gigs - I lucked into - was working on the movie, Kentucky Fried Movie, as a graphic artist with zero movie experience, and not particularly skilled at the projects I had been assigned. I was very fortunate to have been good friends with the movie’s producer, a brilliant, kind, and funny guy. We had both attended SIU and also spent time together working as volunteers for The Committee for the Future.
As volunteers, we traveled to Knoxville, Tennessee, and Washington, D.C., to produce two separate SynCon’s (Synergetic Convergences). I was the sole graphic designer for the evening news broadcast.
Another gig I was so lucky to have had was working at The Box Office in West Hollywood with two very talented advertising creatives. We were the boutique agency for Chiat/Day (in LA). Clients included Hollywood Park, SunKist Oranges, and others that I no longer recall.
What I do recall very clearly, however, was working in West Hollywood doing exceptional work with two of the funniest men in the business. They told me that they hired me because I laughed at their jokes, which still makes me smile!
Other full-time positions that remain memorable include TRW/International Marketing, Computer Sciences Corporation, A&A Typography, The CDM Company, Greenlight Advertising, and Engle Advertising (located on the Venice Boardwalk—too much fun), and I’ll probably remember more eventually since work was abundant in Los Angeles during this time.
“Graphic design” (through most of my career) actually required skills and education. The production work was done on a drawing board, often with a triangle, t-square, and Rapidograph pen. Design concepts usually started with sketching on paper with a tool known as a “pencil”.
btw, I’m not nostalgic for these tools.
I wouldn’t trade my Mac for all the T-squares in China.
More Rambling Thoughts from Sue
— provided for those who might be curious —
As a graphic designer, one must always be improving, and always open to learning. This certainly still applies today, more than ever. Oh sure, you can pick up some tricks on Youtube (I certainly do!) or even a college course, but there remain endless new things to learn: new technologies, new trends, styles, and tools.
There is ONE constant in this creative field: always keep learning!
Thankfully, I was born with a curious mind, a desire to create, and a love of technology. The field of corporate communications is as exciting to me now as it was when I first walked into the design dome at SIU.
And then, I wanted to learn how to run a printing press.
In 1985, I opened a small design and printing company in Venice, CA right smack in the middle of Abbott Kinney Blvd. I was fascinated with the printing process and bought a brand new, two-color printing press. Good grief, it was expensive to run a print shop back then. I sold that business after just a few years of ink stains and toxic fumes.
But I still love print, just as long as someone else is running the printing press.
The majority of my freelance design projects up through the 80’s and 90’s were print-related, collaborating with marketing teams including Irvine Sensors, Pfizer, Sulzer-SpineTech, AIWA Raid Technology, Bell & Howell, and so many others, this page would go on for days.
As a result, I had the privilege of providing graphic design services to a very wide range of industries, creating everything from logos, brochures, annual reports, one-sheets, packaging, and all print related collateral.
My brand new 1985 2-color printing press looked something like this.
And finally, a few more reflections on my long design career journey for those with extremely inquiring minds.
My last full-time Art Director position ended on the cusp of the beginning of web design in 2000. I had proudly built my first corporate website at the tech ad agency where I was employed as a Senior Art Director. Even though I had very little idea of what I was doing, I knew website design was what I wanted to do, so when I left my full-time agency position, I enthusiastically started Wallis Williams Design. Nope, I never looked back.
Since I became a solopreneur in 2000, Wallis Williams Design and Marketing has worked primarily with small to medium-sized businesses, but I also have a few larger companies that remain loyal clients today.
One of the most important things I’ve learned along this ever-changing road is that most clients often don’t know what they want until they see it. So solving the puzzle of translating their thoughts into a design that they are proud of is something I truly enjoy.
What’s most important for me now?
To have fun, of course!
(and to design, educate, learn, be of service and continue growing.)