Logos
Do you need a custom logo?
(Maybe not)
Sometimes just a distinctive (and appropriate to your business) font family will work perfectly fine.
Simple is always stylish.
So why have a logo at all?
There are multiple reasons why you should have some kind of “logo” (or simply just a symbol, icon, or avatar that represents your business).
For a small business, a customized logo is not essential, but it comes in handy for a variety of marketing needs, which are not limited to checks, business cards, any print materials, your Google profile, or anywhere you promote your business.
A Custom, Professionally Designed Logo Adds a Degree of Stability
(even though a custom “graphic-type logo” is really not essential!)
You Have Multiple Options:
If you have zero budget for a logo, Squarespace (and other places online) have “free logo builders”. No surprise, it’s very limited in what you can do, but it’s also free
If you hunt around the internet, you can find many beautiful logo templates for a small fee. I like Graphic River, but there are plenty of other options
If you go the template route, I can help you further customize any template with my Adobe Illustrator and/or Photoshop skills. I charge an hourly rate of $125 to customize a logo from a template
I build custom logos. Fees vary. A firm quote is provided after a discovery consultation
When your budget is limited…
The logos below are representative of FREE logo templates, found on Canva.
There are literally thousands of potentially appropriate and editable templates for your business, and many of them are free.
Templates can be easily modified for any appropriate business.
DISCLAIMER: If you opt to use a free or low-cost logo template, with few modifications, you will not be able to trademark or copyright it. Additionally, other businesses that are in direct competition with your business who use this same logo template may cause confusion with your target audience. Use a template at your own risk.
When You Have a Budget for a Custom Logo…
Let’s talk. Custom logos start at $1200. Ask me about details.
IMPORTANT REMINDER!
A “logo” should be simple.
Do not make the common mistake of thinking your business logo needs to be a literal translation of your services or products.
And just for laughs, I found this SNL skit to be truly hilarious.
Professional graphic designers, enjoy! This video is soooo funny and accurate.
