Sue at The Rock, after standup paddling sesh

Let’s Set Goals

Let’s begin our work together by determining what YOU EXPECT to happen.

Let’s define those goals, in as much detail as possible, and in a way that allows us to gauge when we are successful as well as how to get back on track if we stray.

Sue Wallis Williams dressed in black coat, pants, and boots, wearing sunglasses and a wide-brimmed hat, standing on a rocky Montana de Oro beach with cliffs in the background, pointing at a stacked rock cairn.

Collaboration

You understand the concepts, products, and/or services associated with your business.

I provide a well-rounded and seasoned “eye” based on my many years in advertising design, web development, and marketing.

Let’s build a relationship through collaboration.

Aesthetics

It is your responsibility to establish goals, provide information, review and approve or reject concepts and finished work.

It is my job to translate your goals into great looking design solutions, and effective marketing strategies.

A website is carefully structured in that sometimes changing a single significant element can drastically impact the whole.

Person holding a clear lightbulb filled with warm fairy lights in a dark setting

Ethics

Real rewards are the result of ideas, products, and services that make the world a better place.

Let’s agree to maintain the highest standard of ethics by dedicating ourselves to honesty, integrity, clarity, and style.

Confidentiality

Sometimes it can be difficult to gauge which items of information are sensitive.

For this reason, let’s agree that the information we share and the content of our communications remain confidential.

Large rock formations in a desert with sand dunes and clear blue sky.

Trust & Loyalty

You invest your resources, time, and money in educating me about your audience. I equally invest my resources and time in acquainting myself with your audience.

Let’s define “trust and loyalty” as being consistently honest, ethical, and kind.