Business Print Collateral
“Printed business collateral” encompasses everything printed that a business would use to promote their company's products or services.
Printed products like business cards, ads, direct mail, annual reports, posters, one-sheets, brochures, flyers, calendars, note pads, etc. are all ways to increase awareness for your business.
Anything that promotes your business is going to reflect on your business.
68% of people in a recent USPS study said they preferred direct mail over email because the physical mail seemed more personal than the internet. Not to mention, 98% of that same study showed people check their mailboxes Monday through Saturday.
Special offers, new products, and discount codes are all highly popular ways to use direct mail.
TIP:
Direct mail may seem far outside of your marketing budget, but it’s actually less expensive than printing promotional merch like metal cups or baseball caps.
