Typically, a “Landing page” is used to convert visitors into leads and/or customers.

Unlike a website's "home" page, a landing page aims to eliminate distractions by concentrating on a single, clear offer.

The objective is to help steer the visitor including:

• One strong, short headline

• A “HERO” photo (or a short slideshow typically with no more than 4 rotating images)

• Benefit-driven language (bullets work great)

• Supporting data (a chart, graphic, quotes)

• “Social proof” (testimonials, reviews)

• A clear “Call to Action” (Buy Now, Call this Number, Fill out a Form, Join something, Donate, etc.)

We want to aim for a quick download of the landing page, ensuring it matches the original message (from an ad, email, Facebook, LinkedIn, Instagram, or Pinterest).

Customer reviews, testimonials, case studies, user-generated content (UGC), expert endorsements, celebrity endorsements, and "wisdom of the crowd" facts (like "10,000 satisfied customers") are all types of social proof.

These strategies use trust, validation, and social impact to boost validation and social influence that helps to increase conversions, making them critical for marketing, e-commerce, and brand credibility. 

Almost every website includes a Home page, About page, Services page, and Contact page. These four critical pages are considered the framework for every website’s structure.

The naming of these four pages can change, but the content of a basic business website is custom designed to your preferences and needs.

The “Basic Website” is also the starting fee for all websites, including the more complex, multi-paged, and commerce websites.

If your current website is built on Squarespace 7.0 or 7.1 (Two very different hosting platforms), and IF your website is not getting traffic and/or looks dated or just not quite right, a Refresh might be what you need.

A REFRESH will include your existing logo and most of your existing content.

I’m going to view your website through the critical eye of a potential (or current) client/customer and make appropriate updates so your website looks more modern, is more user-friendly, and is correctly set up for best web practices.