Yes, you should complete the meta title and meta description in Squarespace SEO settings before publishing. We include that as an item on the content pillar checklist because those fields help communicate your page's focus to search engines and improve click-throughs in results.
Do I need to set a meta title and meta description for the pillar page before publishing?
Avoid burying important content in accordion blocks. We caution against that because collapsed content may receive less crawl weight than fully visible text, which can weaken the pillar's comprehensive signal.
Are accordion blocks okay for hiding long sections on a pillar page?
Plan for roughly five to ten cluster posts supporting one pillar. We say the pillar needs to be broad enough to anchor that many focused posts so the topic cluster signals topical authority to Google.
How many cluster posts should I plan to support a single pillar page?
Can I use a Squarespace blog post as my pillar page instead of a standard page?
No, you should build your pillar on a standard Squarespace page rather than a blog post. We recommend a standard page because it gives full Fluid Engine layout control and avoids a date stamp tied to blog posts, which helps keep the pillar evergreen.