Everyone has their own rock stars they worship and adore.

One of my top 10 rock stars was the infinitely talented and brilliant graphic designer, Saul Bass (1920 - 1996).

"I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, whether the client thinks it's worth anything, or whether it is worth anything.

It's worth it to me. It's the way I want to live my life. I want to make beautiful things, even if nobody cares."