What is E-E-A-T
And why should I care?
“E-E-A-T,” stands for Experience, Expertise, Authoritativeness, and Trustworthiness
E-E-A-T is not a Google ranking factor.
It is part of Google's Search Quality Rater Guidelines, used to evaluate the experience of content creators.
Google tends to “reward” pages when the author has experience with whatever the topic is that they are writing about.
Seems fair enough. If you have experience, Google recognizes that, so it benefits the person searching for a certain product or service.
Makes sense to me.
