Q: Do I own the logo design after I pay for it?

A: Yes, although in the design phase, all concepts remain the property of Wallis Williams Design, including all concepts that have not been approved. Once the job is approved and paid for, the final selected and approved artwork belongs to the Client.

Q: How do I get my logo art after it's completed?

A: Upon request, an online link will be provided with all popular formats for print and online media including jpg (or gif), psd, tif or other requested formats.

Q: I'm not comfortable with downloading anything from the internet. Do you have other options?

A: Yes. Upon request, the logo art can be burned onto a CD for a handling fee of $25.

Q: Why do I have to email you to discuss my job?

A: Email correspondence is requested ONLY AFTER the first design PDFs are emailed to you.

Email allows me to document the development of your project, keeps me accountable and on track.

When revisions arrive by email, they are scheduled into production, based on when I receive them. If I receive a voice mail with changes, I will confirm the verbal changes by email. This will add time to the project.

If a client wants to talk on the phone about their project, in order to receive the fastest results, I recommend booking a phone appointment time through email.

Think of my service similar to your doctor... your business marketing doctor. Unless it's an emergency, we make appointments so the doctor can schedule the time to sit with you and hear your problem.

My service operates the same way. I consider myself your visual marketing physician. In order for me to do the best job for you, while we're working together, I request that you book the time to discuss your project.

BTW, for those random graphic design emergencies, email remains the fastest way to contact me.

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Q: What if I prefer to talk on the phone about my job?

A: If you are more comfortable talking on the phone than emailing, please be sure to advise me before the project starts.

Q: How long does it take to get something designed and printed?

A: Upon receipt of the Client's non-refundable retainer, the first set of designs - for any project - are provided within 5 business days or less.

Changes that are submitted by emails are completed and returned within 2 business days.

After approving the final design, printing times vary between 5 business days and 10 business days.

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Q: What if I'm too busy to send my changes, or I go on vacation after the design process has been started?

>A: I allow a maximum of 3 weeks grace period for the Client to either approve or correct all PDF concepts.

If a project is held open for over 3 weeks from the last business day any project is submitted, the project is put on a temporary hold.

After 3 weeks, a 5 percent service charge on the balance owed is added to the cost of the project.

If, after 90 days, the client has not advised to the status of their corrections or approvals, the job will be considered closed. The retainer paid is non-refundable.

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Q: What is an ezine blast?

A: An effective and affordable way to stay in front of your customer base is to send informative and/or helpful emails.

Ezines are a reflection of your business, so if you choose to send them, make sure they represent your business as professionally as you run every other aspects of your business.

What you choose to mail to your customers depends on the marketing approach we develop. You can sell product or just keep in touch by offering your wisdom.

Q: What is the difference between a brand identity and a logo?

A: A brand identity and a logo are similar, but not always exactly the same thing. A logo is a type of mark created for a company that identifies them on their marketing materials. Think of IBM or Apple Computer.

Their distinctive marks also enhance the brand identities for these companies. Both IBM and Apple put their respective logos on their products, commercials, etc.

All the products manufactured - and all the services provided - by these 2 businesses carry with them a certain style that is identified as their brand.

Most service professionals really don't need a logo... but we all must have a brand identity. In fact, we all have a brand identity whether we want one or not. Our brand identity is how our customers and clients see us.

When I develop a brand identity, I help the small business owner to create a look and feel that is uniquely their own.

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Q: Do I have to get my own hosting service and domain name?

A: There are many options for obtaining a domain name and getting hosting services. I recommend www.thenetnow.com because they always put customer service first and they have been consistently helpful for me and many of my clients for over 10 years. That's a pretty great track record.

Q: When you design a website, do you automatically post it, or whatever it takes to get it on the web, or is that something I have to do?

A: Having a website means you must have a company to "host" the site for you. Expect to pay a monthly fee, roughly in the neighborhood of $10 - $14.

I take care of everything else... from building the website to posting it. You will own all the files. The files for your website will live on your hosting service.

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Q: What does "upload to host server" mean?

A: After you have approved the site design in a PDF format, I then "build" the website in HTML or Flash, and put the files that make it work (upload to) the place where you're hosting your website.

A hosting service can purchase your domain name, if you don't have one already (www.TheNameofYourBiz.com), and they also keep the files that make your website live.

Q: I heard that a website shouldn't cost more than $1,000. Why are your fees higher?

A: Cars, haircuts, clothes and most all other products and services are priced according to their value, quality, and other options.

Websites are no different. The price tag will depend upon the experience of the designer, how many pages your site requires, whether you need a shopping cart, search engine optimization and so much more. Flat fees are typically offered by companies who provide templates.

The amount of time lovingly invested in all my client's projects pays for itself in the value they receive from partnering with Wallis Williams as their design and marketing advisor.

The business owner who seeks a 4 - 8 page high quality, custom designed website can expect to pay in mid-4 figures.

I GUARANTEE that the website I create for your business will reflect the value and pride you have in your business and in yourself.

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Q: What if I want the artwork for my ad, brochure, business cards or other pieces so I can print them myself?

A: Press-ready PDFs are provided to the Client free of charge.

All artwork is created using the Adobe Creative Suite software, including InDesign, Illustrator, Dreamweaver, Flash and Photoshop (Mac version). Wallis Williams Design archives all artwork for future reprints and/or changes.

If a Client chooses to own the original files, files are provided in a flattened, non-editable format, and do not include font families. There is a $50 fee to burn the non-editable press-ready print files onto a CD.

Directions for reprinting are provided upon request, and free of charge. If the Client prefers Wallis Williams to reprint their job, a 12 percent service charge is included.

Q: If I go for the lower-prices option, can I come back later for extras such as brochure design?

A: If you choose one of my lower-price packages, and over a period of time decide to do a brochure or other marketing piece, a proposal for additional pieces will be submitted upon request. Typically, you save about 10 to 15 percent when buying a marketing package.

Q: How do I proof the PDFs you send?

A: Every computer monitor is calibrated for color a little differently, so never rely on color accuracy if viewing on your computer only.

Print the high-rez PDF proofs I send through email on Photo-quality, glossy paper. Make sure to adjust your inkjet printer to the settings for photo paper.

Printing the PDF draft on uncoated bond paper will look washed out and blurry.

Unless otherwise requested, all print jobs are sent to one of the best online digital print houses in Southern California. However, they do not guarantee an exact color match.

If a color match is essential, printing is bid separately, depending upon the Client's requirements.

Hard copy proofs are bid separately and not included in the estimate.

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Typical online, gang run printer PRINT fees**
(fees do NOT include sales tax or UPS shipping)

500 business cards: $52.

• 2-sided
• glossy or matte
• 14 pt. cover
• full color

500 letterhead: $135.

• Full Color Printing
• Premium 70lb Smooth, Bright White Paper
• Laser and ink jet guaranteed

1000 envelopes: $289.

• Full Color Printing
• Premium 70lb Smooth, Bright White Paper
• Laser and ink jet guaranteed
• full color

500 direct mail postcards: $140.

• Full Color Printing
• 14 pt glossy coated cover
• UV coating

500 8.5 x 11 flyers: $135.

• Full Color Printing - 1 side
• 100 lb. glossy coated book
• Aqueous coating

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** Printing fees shown above are effective as of April, 2008 and may change at any time.

The fees shown above have been obtained from an online digital gang-run print houses.

Gang-run printing is multiple (and different) customer jobs combined on a large print sheet and run at the same time.

This process allows print costs to be significantly less than a traditional offset printer.

Exact color matching and hard copy color proofs are not available at these prices.

Digital printing offers premium, high- quality, full-color offset printing, direct to plate, including a 200 line screen and 350 dpi resolution.

If an exact color match and/or a hard copy color proof is requested, an estimate will be provided from a traditional offset printer for an additional fee.

All quoted print jobs include high resolution PDF color proofs. PDF proofs are not an accurate source for exact color matching.

The closest approximation of digital offset color printing is obtained by printing the PDF color proof on a premium, photographic glossy inkjet paper.

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All Rights Reserved.